Marketing

How Kia and CarMax tap NBA, stars like Steph Curry to spark brand awareness

The NBA’s Stephen Curry, here, and Zach LaVine and the WNBA’s Sue Bird are reprising their roles in CarMax’s “Call Your Shot.”
The NBA’s Stephen Curry, here, and Zach LaVine and the WNBA’s Sue Bird are reprising their roles in CarMax’s “Call Your Shot.”
VB
By:
Vince Bond Jr.
October 29, 2021 04:00 AM

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